After re-living the excesses of the 80’s, RetroSuperFuture decided to embrace the essentialism and minimalism of objects and their functionality: A return to a classical and more elegant point of view, which had been overshadowed in these past few years, especially from the younger consumers.The SS10 RetroSuperFuture collection was conceived and designed with three basic key points in mind: simplicity, research and understated-elegance.
The extra twist and the true summer feeling for the SS10 collection was given with the specific selection of style and material of the acetates, we proudly present our Summer Safari theme.
The Summer Safari acetates and combinations successfully combine a fresh and innovative style without stepping out of line from our three initial focus points (mentioned above), yet maintaining the everyday style and under-stated elegance we wanted.
Another additional feature on some of the silhouettes of this season is weight, with the Andrea, the People, the Lucia and the W that are very lightweight yet high-quality sunglass.
Again this collection is characterized by our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is opened, when the piece is closed it creates a simple yet incisive recognition decor.
They therefore took our established classic flat top shape and eliminated the bottom acetate, revealing a refreshing futuristic lens and look.
By combining classical acetates such as our signature Havana and Summer Safari tortoise combos (just to name a few) we gave it a very chic look while stripping the piece to its essentiality and function. Less is more.
People model is a slightly smaller-framed and thin yet meticulously designed piece which combines smooth curves with sharp and sudden angles and almost circular lenses with long geometrically squared-shaped arms
People is able to satisfy a large variety of different styles (thus the name), simultaneously be a chic and tasteful gentlemen piece when in havana glitter; or be a unique retro look when in our jungle Summer Safari version; or a simply and sensually feminine when in our light savannah acetate and lens…
Lucia is a sunglass designed for women, characterized by a petit and extremely thin frame, yet boasts an extremely strong design and Giotto-esque round lens. This is amongst the most experimental of our season’s designs, nonetheless maintaining a surprising classic simplicity. Feeding the fashion-hungry women, this sunglass comes in a selected variety of combinations and is of an extraordinary elegance and lightness.via Retrosuperfuture blogWhat i have to say?
I love this collections.As u know i sell Super from 4 years and i share always their new ideas.
This summer it's time to be minimal,simple and elegant.
U can do it starting with a pair of People,Andrea or Lucia...
My fav is Lucia Summer Safari.
So chic.
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